Developing A Small Business Social Media Strategy

If you’re a small business owner, you have probably heard the hoopla around social media and what it can do to increase your customer base. You probably know, social media is easier said than done. But it doesn’t have to be this way. In this blog, I’m bringing social media marketing down to size for your small business or personal brand.

Let’s talk about Social Media Tools

To do a job correctly, you have to have the right tools and social media planning is no different. When I first started social media planning, I would blindly post and repost content without a shred of organization or strategy. This all changed when I found the right organizational tools for content planning and social media management.

Content Planning – Airtable. Airtable can be described as the cute younger sister of Microsoft Excel. It has the same functionality as the popular spreadsheet program but it is much more stylish. The best feature of Airtable is its templates. Each template is ready to use with the sheets, and the columns a content strategy document will need. 

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Airtable’s Digital Content Calendar 

 

 

In my content calendar, I plan my what my post will say (the copy), the platform it will be posted on, my business objective, the creative along with many other details. Incorporating Airtable for content planning will make social scheduling a tad less overwhelming.

Social Scheduling –  Hootsuite. If you’re running a business, you mostly will not have time to upload every social post manually. This is where automation can make social media marketing a lot easier. HootSuite is a social media management platform allowing bulk scheduling* for the social posts. With your content calendar on Airtable, use the fields in the spreadsheet to build and schedule your social posts for your desired timeframe. 

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Thr Hootsuite Dashboard 

 

 

In the HootSuite composer, you can build your social post, seeing how it will look when live on the platform. By using the composer, you will be able to test the visual appeal of your creative assets. When you are satisfied, you can schedule your post for the date and time specified on your airtable. 

How far ahead you schedule your social media content is up to the needs of your business. If you are a newer brand, you may find yourself playing catch-up for the first few months until you discover a workflow that best suits your business needs. Social media strategists from the larger corporations will say not to plan your social calendar too far ahead. I would take this advice with a grain of salt. Let me explain why.

Larger corporations often have social media teams, a creative department, and a content team – this a lot of human capital to plan future social media campaigns and manage the day-to-day platform maintenance. As a small business, you may not have access to the same breadth of resources. With that being said, I suggest planning your social content as far ahead as necessary in order to maintain an active and consistent social media presence.

Scheduling social post ahead of time does not mean you can set it and forget it! Social media is like any fixture in your business and it needs attention.  I plan the social content calendar for A Shy Marketing Agency,  month by month. I then review my scheduled post weekly, making sure they’re striking the right tone, and there are no upload errors or typos or bad links.

Developing your Social Media Content Strategy

What type of content should I create?  Selecting the right content is the most important decision in social media marketing. Marketo describes online content as the fuel used to engage with your desired target audience.

There are a few rules you can choose to follow when creating your social media editorial calendar, the 4-1-1 rule or the Social Media Rule of Thirds. The 4-1-1 rule states that for every four (4) educational or entertaining post you can share one promotional post.  

For example, if you are a hairdresser, the 4-1-1 rule will allow you to share one promotional post about your salon’s services after four funny bad hair gifs. By limiting the number of self-promotional posts will give your content strategy more emphasis on relationship building with your followers and make your brand appear less self-centered.

 

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Speaking of self-centered, do you know someone who only talks about themselves? They’re annoying, right? And brands who just share their content can appear in the same light. This is why I follow the Social Media Rule of Thirds. The rules break down how much content should be original to your brand and how much should be content shared from like-minded businesses. Sharing content from competitors or influencers demonstrates you are knowledgeable about your industry and solidifies you as an authority in your space. 

How Often Should I Post? This is a great question and one I toy with constantly. When you’re first developing for social media strategy, this is the time to experiment and see what works best for your brand. This includes the type content and how often you’re posting While it may seem nice to churn out content daily at every hour of the day. Do not overdo it with content. Focus more on consistency while avoiding being a nuisance to your followers.

“ We recommend posting to your Facebook page no more than twice per day—most people get annoyed when a close friend floods their Facebook feed, never mind a brand.”   – Marketo

Social media strategist have discovered the best times to post on each social platforms, but please note these times are not carved in stone. It is essential to get to know your audience to discover what type of content they enjoy and what time of day they are most likely to engage.
How to use paid social to grow your audience. Once you have been posting regularly for about 30 days or more, look at the posts, form the past month to see what is performed well. Your high performing posts are strong candidates for boosting. Boosting is a way to increase the reach of your post by placing money behind it. Essentially, your post will become an ad. When advertising on social networks, you have the option to tailor your targeting to specific demographics, location, and interests. 

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Example of a boosted post. 

Remember, to boost your post, you’ll need to set aside some money to support your social ad campaign. If you’re just getting your business started, I suggest holding off on boosting and focus on native (free!) content. Your organic social media strategy should be your primary and paid social strategy should be your secondary. 

That’s All for Now. Social media marketing can be overwhelming at times, especially if you’re a novice. My advice is to start slow and learn your audience and experiment with your content. After three months, you will have considerable data insights showing you where you should lead your strategy for the best results. 

 

 

Connect with Millennials Consumers through Branded Audio Content

In our hyper-visual world, it seems counterintuitive to have an audio-only ad campaign. But on the contrary, your highly desired customer base (i.e. Millennials ) are listening more than ever. 

During my daily internet scavenging for useful information to share with all of you, I found a research study in partnership with Spotify for Brands and YPulse on Understanding millennials through music. The study surveyed 7000 millennials (individuals born between 1982 and 2000) from first world countries (United States, United Kingdom, and Australia). From the study, there were four key takeaways: 

  1. Music is the number one passion for Millennials. Music is a key a part of their lives. It defines who they are. Music sustains them through allthe  moments of their lives whether good, bad, happy or sad.
  2. Millennials stream music through their mobile devices and listen throughout the day. Streaming provides a soundtrack to their lives.
  3. Millennials gather social currency from discovering new sounds and sharing with their network.
  4. Music tribes no longer exist. With more access to music from around the world, Millennials are wide-ranging in the audio content they consume.

Okay. Millennials listen to music but how does that help me market my small business? The research demonstrates the ability of these kinds of media platforms to reach younger audiences. Audio has great potential and here are some ways to incorporate audio in your small business advertising strategy.

Create a Playlist

 

 

Creating a playlist, is an easy and free strategy to build relationships with your current consumer and cultivate new ones.  With a Spotify account, you can create a playlist to match the tone of your brand. Playlists are an excellent option if you have a brick and mortar location. During your business hours use your playlist to set the store ambiance.  Also help to build your playlist followership by encouraging your customers to follow on Spotify. If you’re a salon, your playlist might give your customers something they can bop their head to. If you’re a personal trainer, your playlist may be high energy helping your clients give it there all. Whatever you choose make sure the sound you curate matches your brand and places your business in a professional light.

“Spotify playlists are Kate’s mood ring, mirroring what she’s feeling at any given moment. Pop hits spin while she’s in spin class, international music stimulates her mental state throughout the work day and her pregame playlist gets her in the mood for a fun Friday night with friends. Whatever you’re feeling or doing, there’s a playlist for that.”

Business Podcast

Podcasting is an excellent way to connect with a mobile audience and could possibly be a supplement or even a replacement for your business blog. MasterCard has a podcast titled, “Fortune Favors the Bold.The show discusses how our relationship with money is evolving. A money podcast by a credit card provider is very on-brand for MasterCard.

You may have a smoothie bar, your podcast may be centered around, healthy living. You’re a restaurant you could have a food show like Blue Apron, focused on a type culinary cuisine or a commenting on food trends. A podcast is a great way to solidify your authority on a topic. This goes with saying, but the topic of your show should connect well with your brand. If you’re a novice podcaster, start-out on SoundCloud where audio files are free and easy to upload. Also don’t be afraid to ask loyal customers or local influencer in your area to be the voice of your podcast.
Spotify Ads (Now in Beta)

Lastly, we have the paid advertising on streaming platforms. Currently, there is not an active self-serve ad platform for streaming services but Spotify ads is currently in beta and I’m really excited about the potential. The Spotify Ad Studio will allow any business big or small the opportunity to advertise on the platform. Businesses can upload their audio files directly to the ad studio, segment their audience based on age, gender, location, activity, and music taste. You can even segment by device. Just set your desired budget and campaign dates and you’re good to go.

If you need further convincing to dip your toe into audio, I think spotify said it best: Audio stays with people all day long, reaching them where visual media can’t — from the car to the shower (really). So what are you waitng for? Create that playlist, start your podcast and draft your ad script and prepare to make long lasting customer relationships one listener at a time. 

 

Business Tool of the Month -HoursTracker

If you’re in a service profession, you most likely charge by the hour. Keeping track of time spent on billable hours is important when invoicing clients.  It can be a lot to manage as a freelancer juggling multiple projects at a time.

HoursTracker was a lifesaver for me. It is a mobile application available for download iOS and Android devices. I recommend, downloading the premium version for $4.99. This will give you the ability to host multiple projects on the application, helping you keep your business organized. If paying for mobile apps does not interest you, the free version limits you to one project at a time.  If you find yourself working on projects simultaneously, the premium version may be a better fit.

The interface is very user-friendly. To add a new project press the plus sign (+). You will then be brought to a new screen where you can enter your project details such a name, and hourly rate. You can also set automatic breaks, allow overtime and set up your pay period. 

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When you’re ready to start working, select the project, and push the “Clock In Now” button. When you’re finished just, clock out. If you ever forget to clock in or clock out,  you can edit your time in the job details. My favorite thing about the HoursTracker is the ability to export your time as an excel file. After I have received payment for my work, I export the timesheet as a CSV file and save to my G. Drive for my records. I then,  clear out the time for the client or delete the project completely if there is no further work. This feature can come in handy if there is ever a billing dispute.

I have found much success with this mobile application especially because it is so accessible.  Whenever I have the inspiration to work on a project, I pull out my phone and presto! I encourage you to try it out and let me know your thoughts.

Small Business 2018 Search Advertising Retail Strategy for the 2018 Holiday Shopping Season

As we all know, the holiday season is a crucial time for retail but with the big-box retailers flooding media channels with holiday ads, how can small business retail outlets reach customers looking for their products. The solution is search advertising.

Search advertising has grown substantially over the past two decades and has become a crucial touch point in the consumer decision-making process. Consumers prefer to search on their devices for the perfect gift than to travel from store to store, uncertain if they will find the perfect gift. Technology has provided the consumer with the power to define their shopping experience, and It is up to the retail store to match, no, scratch that, exceed their expectations.

“This is the age of assistance” – As leaders of the industry, you can take a major step forward in delivering a truly assistive experience to your consumer not only in the point of purchase but also as they research and understand more about the products and the needs they are looking for. There are more opportunities than ever for you to connect with your consumer to tell the stories that they want to hear. To help them find the information that they need and to truly deliver them a much more assistive service.”
-Joanna Aston, Google Partners Connect, June 20th, 2018

So how can search advertising prepare your retail store for the holiday season? To start, consumers have to be able to find your business at all times during their holiday shopping process. You may think most holiday shoppers wait till the last minutes, but actually, almost half of consumers begin researching holiday gift ideas in October. With this being said, it crucial to plan early by starting now.

The first step is to add your entire inventory to the Google Merchant Center and the Bing Merchant Center. A merchant center is your online store for the search engine. By placing your product SKUs into the merchant center, your products will appear when a consumer inputs a relevant query. For example, if your business sells luggage and an online shopper searches for “travel bags,” your products may appear as a Product Listing Ad (PLA).

Using the Merchant center is not a hands-off strategy, make sure that someone is checking the merchant center on a weekly basis to ensure that all products in your feed are approved to show. If this step is foregone, you may miss out on potential sales.

Now, that we have your product feed set-up for the engines let’s now talk about messaging. If you remember our last blog article, “Creating Content For Your Local Market…” we learned that average person is not created equal therefore mass messaging does not work. It is the same in search. Consumers are looking for shopping options that are differentiated and personalized. To create this experience in search engines you must set your campaigns to meet your holiday performance objectives.

It is recommended to create campaigns separate from your Business As Usual (BAU) campaigns to allow full control and to keep your performance data from the holidays uncluttered. I recommend having two to three-holiday campaigns. One campaign to house your featured products and any promotions you may have during the season. This campaign should be set to high priority. The second campaign for your top performing products. This should be set to medium priority. The third is for all other products. This should be set to low priority. Constructing your campaigns in this method will allow you to create custom ad copy catered to the customer you are attempting to reach.

Let’s talk copy. While the character count on search ads are low, the descriptions and titles still have to be descriptive. Having weak copy will lower your quality score and will prevent your products from showing on relevant queries. To ensure success focus on titles, descriptions and product categorization adding in relevant keyword when applicable.

All of this work would be all for not if the consumer does not a stress-free purchasing experience in-store or online. For in-store purchases, make sure your employees are well knowledgeable about current promotions and the products your business sales. For online sales, it is about the mobile experience. Test the load time for your online store if it takes more than five seconds on a desktop or more than three seconds on mobile, potential customers will leave your page. The Google site tester will show the load time for your website and how the site can be improved for an optimal experience. One last thing. This may be a no-brainer but, make sure your online inventory is kept up-to-date on the merchant store especially if you allow in-store pick up.

“That was a lot, but I’m done. Allow me to wrap this up.”

Now that summer is officially here, and it may seem crazy to talk about the holidays when it is 80 degrees outside. But trust me, early planning for the holiday shopping season is crucial to reach your profit goals. Remember, this when planning your holiday shopping campaigns, our focus in this omnichannel world is to provide an assistive service to help customers find that perfect gift with every click they take.

Creating Content for your local market: Redefining How to Reach the “Average” Consumer with Maggie Windsor Gross Head of Strategy for Heat

I checked out to Adweek’s webinar, How to Create Content That Resonates: The “Understanding Average” Project presented by Maggie Windsor Gross when she broke down the findings from her Understanding Average Project. The goal of the project is to uncover ways to “be different while simultaneously appealing to the masses.”

One of my clients is a barbecue restaurant based out of Fort Worth, Texas.  I have been managing their Facebook and Instagram consistently accounts for about six months and I have yet to see any significant increases in engagements or community growth. I couldn’t understand why. I had all the core elements of an strong social post. I had vivid imagery, clear call to action and clearly defined brand persona. So, why wasn’t reaching my desired audience? It turns out I was reaching them but my tactics didn’t intrigue them to take action. Allow me to explain.

“You never really knew a man until you sit in his shoes and walked around them.”   -Jem Finch, To Kill A Mockingbird

Appealing to the masses requires the empathy, the ability to understand and share the feelings of another. Using empathy in a marketing strategy means getting our head out of the mounds of data. Stop saying, “The data shows this” or “this trend is resonating with this demographic” and being putting people first in your strategy. I was not doing this with my BBQ client. I was following the trends and not considering the people who would be receiving my communications. This is because I manage the social networks remotely and target audience is local to the Fort Worth, Texas area. I’m not from the area and my life is very different from the people living in my target region.

Maggie speaks of this reality stating “most people who work in marketing have very different lives from average people.”What hurts the marketer are preconceived notions brought into data. Maggie encourages marketers to use “empathetic data.” Empathetic data is more than statistics. As Maggie puts it, [Empathetic data] encourages us to ask questions to helps us see the world through the eyes of others and stand in other people’s shoes without judgment.

So she began her research to discover the average American and this task proved to be a difficult one because there wasn’t just one average but two:  The Top 10 Average and the Middle Average. The Top 10 Average includes people living into 10 Media Markets: NYC, Los Angeles, San Francisco, Washington DC, Boston, Atlanta, and Houston. The Middle Average is, well,  everywhere else.

What was found during the research is the two averages have very different priorities. Top 10 care a great deal about their personal images and “staying in the know” so they keep with social trends and new fads to maintain a high social currency. For the middle average folks, it simply is not on their radar. So who is the middle average person? The presentation didn’t create a persona of the Average 10 person or the middle Average person as to not further corral people into more groups and add on more labels. So I will.

I’m going to call the Middle Average person the Bootstrapper. The Bootstrapper is a hardworking individual whose sole priority to support themselves from their families.  They work hard to create a good life for themselves. Bootstrappers spend most of their time caring for family or working leaving very little time for leisure activities.  Think about it. This fits the mold for most of the country. You get up. You got to work. Pick of the kids. Make dinner. Go to bed and repeat. It’s a family first focus and most of our media does not center around on this kind of mundane lifestyle because it lacks entertainment value. But this is the life of most people.

When creating content for the Middle Average know this. Not all trends trickle down from Top 10 Average to the Middle so when developing content for your local region it is imperative that you have a strong understanding of who your audience is and what is important to them. Top 10 Average gets social credibility from knowing the cool brunch spots or being in tune with social causes and emerging artists. While Middle average people may find pride in fundraising for their child’s sports team or advocating for a stop sign at the intersection of their neighborhood. The main difference between Top 10 and Middle Average isn’t their income, education or family status. It is their priorities. If you don’t live in a middle City but want use to reach people in that region use the following questions to develop your strategy. 

  1. What encourages your average consumer’s behavior? Are they career -focused family – centered? What centers them at their core? Say we want to reach a single mom in Fort Worth, Texas to visit our BBQ restaurant. Perhaps, her focus is to provide a nutritious meal for her children with little time and effort exerted. Then our content should push the product’s affordability and taste and our delivery service.
  2. How their geography shapes their reality? Remember, not all trend will trickle down to middle market so creating a mannequin challenge video in a middle market may not strike a chord as it would in a Top 10 city. Do the people carry a great sense of pride from where they come from? If so, you may want to feature local celebrities or public figures in your content.
  3. How open are your consumers to new experiences? If you have an adventurous customer base you may want to push new menu items frequently.  If “new” doesn’t entice them, you may want to leverage your time in the game with copy like, “smoking our own Bologna in 1985. This help to showcase your businesses authority in a business vertical. 
  4. What incentives make their decisions make sense? Let’s relay back to the single mom scenario. She is supporting her family on one income so stretching her dollar is a core deciding factor. An incentive like “buy one, get one” or “family dinner combo” speaks to this kind of consumer.  While eating at a restaurant where Beyoncé was spotted, will provide a Top 10 Average person enough social cred to make the outrageous cost per plate well worth it. It would not even be a thought in our single mom’s mind. 
  5. What decisions can you offer to change behavior? Think about what your customer base is doing. What you would like them to do. Then, what will make them take your desired action? If you want customers to try your tofu BBQ wrap or pulled pork sandwich topped with a kale salad mention the tangible values, such as health benefits 

Note, these decisions should not be based on personal perceptions but instead on empathetic data allowing us to see their world through other someone else’s eyes.

Wix, Squarespace, and WordPress – Which website host is right for your small business.

Choosing the right service to create your website can be a daunting task. A website is a digital home for your business and it should fit the size and function of your operation. Consider this,  a family of five wouldn’t need the same kind of home as a recent college graduate and an entrepreneur wouldn’t have the same website demands as a fortune 500 company. The success of your digital home is contingent on choosing the right service for your business needs. I have picked out the apartments, the condos and single homes your business will be ready to move in to.

Your First Apartment – Wix

Similar, to a first apartment Wix websites are move-in ready, efficient and have everything you need to get started. With Wix, you have the ability to customize templates to your business’ needs.  By using the editor, you can add photos, rearrange page elements and change the color pallet, simply with a click of a button. 

This is my go-to site anytime I need a new website. My favorite thing about Wix is it’s FREE. That’s right Free. I’m all about saving where I can especially when starting a new business. Wix offers a free plan where you receive a subdomain at no cost, based off of your email address (If you’re sallyjoe@email.com then your domain will be sallyjoe.wix.com)

There are hundreds of templates to choose from and even blank templates if creative juices are really flowing.  There are options for every website need. Just search for by business type such as retail, consulting or blog. Wix is perfect for the new entrepreneur because it gives you the opportunity to really hone in on your brand and messaging. The Wix editor lets you play with colors, change fonts,  add images, switch up the layout, without knowing anything about code. 

Wix does have its limitations, interactive features are slow to load and mobile editor is not user-friendly and the ADI editor very problematic. Even still, the positives outweigh the negatives and Wix provides a great value for any budding business. 
The Luxury Condo – Squarespace

Wix is for the new business while Squarespace is for the established brand. This brand knows it’s customer base, it’s messaging and wants a mature look to its site. Squarespace is the luxury condo of websites. Through this service  you’ll receive a sleek website right out of the box. There are plenty there are many templates to choose from and most have a minimalist aesthetic.

If you’re willing to pay, Squarespace is a great value. A personal plan is $12/month when billed annually. Unlike Wix, Squarespace lacks a drag and drop editor so templates are not completely customizable when it comes to layout. However, you could team up with a web developer to create a custom site for Squarespace. 

The third best about Squarespace is, if you’re confused, there are plenty of knowledgeable people who are happy to share their expertise. Your Squarespace membership includes  24/7 customer support and Squarespace hosts a series of workshops and webinars to answer any common platform questions.

The Single Family Home – WordPress

I describe WordPress as a single family because when home shopping you have the option to either purchase land and build a house from scratch or purchase a house already constructed, At WordPress, it’s the same premise. You can code your site from scratch pay for a hosting service with wordpress.org or you can have a free account with WordPress.com and have them host your site for you at no additional cost. 

If you opt-in to use wordpress.org the best thing is you will have complete control over your website’s design and functionality. You will have opportunity upload custom themes to your account giving your website a major wow factor. The downside to wordpress.org if you need some understanding of website development or you will need to pay someone with that expertise. Building your site will be a major overhaul and it will cost you time and money but remember this will be your business’ forever home so the investment will be well worth it.

Now, if this does not interest you, WordPress.com is where you should turn you attention. It is similar to Squarespace with a library of templates where you can customize the site to make it your own.  The free wordpress.com account does come with a free custom domain. Your site URL will look something like this: yoursite.wordpress.com. The free versions come with some limitations so I recommend purchasing the premium plan tailored for entrepreneurs and freelancers. The plan is $8/month and is billed yearly. The plan provides you with a custom domain, access to premium themes, advanced design customizations with CSS.

Websites are most often the first impression customers will see your businesses so picking the right platform is crucial. I hope the information is the guide helped to provide some clarity helped you make that first step in making your entrepreneurial dreams a reality.

How to Use Visual Forecasting to Create Instagram Content Worthy of the Double Tap.

 

Is your Instagram a snooze fest? Do your followers scroll past your content without even a single tap, let alone two? Well, allow me to let you in on a little secret. Your “smiling businessman” and “young woman drinking coffee”stock photos aren’t cutting it anymore. The strategy is outdated and in desperate need of an upgrade. Lucky for you, I have five trends redefining visual storytelling. I’ll break down the trends into actions items to take your business’ Instagram account to the next level.

  1. Fluid Self 

View this post on Instagram

Whats our group name?

A post shared by AmbersCloset (@amberscloset) on

 

The problem with the usual Google search image is the lack of diversity of race, gender, and other identifiers. Go ahead search for “people drinking coffee” I’ll use the following as an example.

coffeegroup

The image isn’t the worst as it does feature people of different ethnic backgrounds but Fluid Self takes it to the next level by celebrating diversity rather than using it as an accessory. Now, look at this Instagram post from Adorned by Chi. Can you see the difference?

https://www.instagram.com/p/BiPLp7-A-Nn/?taken-by=adornedbychi

The difference is it is different. The fluid self trend is all about shining positive light on what makes us unique. Placing emphasis on the fluid self trend in visuals is a good way of positioning your business as a progressive, socially-conscious brand. If you are a clothing retailer and you carry sizes for the very small to the very large then your social post should feature models of all sizes wearing your clothing. If you believe in LGBTQIA rights than feature people in that community in your posts.

  1. Multilocalism

Multilocalism is a must have if your business or brand is related to anything multicultural. Whether you have an Asian cuisine restaurant or sell fair trade clothing your customers should be transported abroad not only when they use your product but through your Instagram as well.

Travel Noire, a travel company whose mission is to encourage people of color to travel whether it be locally, domestically or internationally. Their feed is filled with vibrant images of faraway lands. The travelers are immersed in the cultured, draped in traditional clothing and interact with locals. There Instagram is a perfect example of the use of Multilocalism.

Multilocalism also celebrates heritage. Due to the accessibility of global travel and immigration, countries that may have been ethnically uniform now have diverse citizens who mesh the cultures from their old country with the cultures of their new home.

Let’s say you have a pizza shop and your pies are made from a family recipe going all the way back to Sicily . Your restaurant has a traditional Italian atmosphere so why not bring that same feel to your Instagram. Photos of dough being tossed or a short video of a pizza being assembled with a Italian accordion playing in the background.

3. Touch and Tactility 

This trend is all about triggering our four senses with our sense of sight. Think of it this way…have you ever seen an image of food that made you hungry or saw a photo of a blanket and thought, that looks cozy. This is the touch and tactility trend at work.

Take this image from Shameless Maya. The post itself is about creating Instagram feeds but what really caught my eye was the fuzzy rug. The goal of the post may not be to sell rugs but the texture snagged my attention and sometimes that’s all you need. 

  1. Silence and Solitude

Silence and solitude connect well with mental health and self-care. Taking time to care for oneself may it be through healthy eating, meditation or experiencing the outdoors. Self-care is becoming more and more important and with that comes the need for visuals that show it’s okay to put yourself first.

This trend can work for just about any business. If you’re hospitality focused show a guest at peace on the beach. If you’re a yogi why post a pic of the class in savasana if you’re in retail how about a model at home in some cozy lounge pants. This trend is about taking time to do what makes you feel good.

  1. Creative Reality

This trend is all about having fun escaping to a more exciting place. Images that match the creative reality trend represent worlds we wish existed in our reality.

Take Millie’s Homemade Ice Cream Based in Pittsburgh, PA. They may just be an ice cream Shop but their Instagram selling a  fun vibrant experience. The colors are bright, the treats sweet and covered in sprinkles (jimmies if you’re from the ‘burgh).

For a memorable Instagram feed, I recommend you pick one of these trends to focus your Instagram strategy around.  This will help solidify your voice on the platform and provide continuity for your followers.  That’s all for now.


Featured Brands: Amber’s Closet, Adorned By Chi, Travel Noire, Shameless Maya, Hey Fran Hey, Millies Homemade Ice Cream